British Gypsum

THE CHALLENGE

After winning a fiercely competitive pitch, British Gypsum briefed us to develop a new advertising campaign to protect their market share and see off a coordinated marketing assault by their competitors.

JDi’s SOLUTION

We created a daring B2B multi-part advertising campaign that proclaimed: “Without us, it’s just space”. It marginalised the competition and reaffirmed British Gypsum as the pre-eminent brand in the market.

THE RESULT

The campaign successfully secured British Gypsum’s market share and left their competitors in disarray.

“JDi’s services are incredibly good value.”

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