Lufthansa – AirPlus
THE CHALLENGE
We were briefed to successfully launch Lufthansa’s new corporate travel charge card – AirPlus, to challenge American Express in the UK?
JDi’s SOLUTION
Trial is everything! – So we created the ultimate VIP launch event at the top of London’s exclusive Gherkin building with live surreal and 2.5D digital video to capture, convince and convert AirPlus’s key prospects – all in one night.
THE RESULT
AirPlus successfully launched in the UK with 100% sign up – hitting all KPIs on time and on budget.