In such circumstances, you cannot simply use advertising to persuade them to switch brands. You need to challenge their thinking and shake the foundations of their decision making. Therefore we used a dynamic disruption marketing campaign featuring real origami sailboats, using branding, digital and press advertising, PR, Social and sales training to support this inspired Direct Marketing campaign.
Why Origami? – because it is symbolic. Like the best SAAS solutions, with Origami, anything less than perfect destroys the end result.