JDi has won an exciting new contract to launch a new brand and service in the insurance market.
Managing Director, Duncan Richardson said:
“The insurance industry has for far too long only paid lip service to creative marketing and it will be interesting to see how JDi’s imaginative team, with their refreshingly unconventional ideas disrupt this huge market. Watch this space….you won’t be disappointed.”
JDi’s credentials in financial services marketing span more than two decades. Their landmark strategic work for such brands such as Nationwide – “In-store Outwards” revolutionised the way high street banks and building societies communicated with their customers and prospects alike. Indeed, it is still used today, most visibly by Metrobank.
JDi’s Creative Director, Mark Harrison said:
“Just because you operate in a homogenous market, does not mean you have to behave in a homogenous way. Once you break out of this self- imposed constraint, you can implement marketing ideas, which not only differentiate you from your competitors but actually allow you to wield significant influence, and therefore win market share!”
“And where in the world can you find a creative director that not only understands this important market inside out, but actually uses words like “Win market share?” I might have to have a lie down to recover. We’d love to hear from you. Come and talk to us.