After winning a fiercely competitive pitch, British Gypsum briefed us to develop a new advertising campaign to protect their market share and see off a coordinated marketing assault by their competitors.
We created a daring B2B multi-part advertising campaign that proclaimed: “Without us, it’s just space”. It marginalised the competition and reaffirmed British Gypsum as the pre-eminent brand in the market.
The campaign successfully secured British Gypsum’s market share and left their competitors in disarray.
“JDi’s services are incredibly good value.”