Lloyds Bank

THE CHALLENGE

Lloyds Bank briefed us to develop a creative campaign to recapture the imagination of their high net worth clients and prospects alike. They needed a new approach – something that would rejuvenate their image and reaffirm their position in the market?

JDi’s SOLUTION

We created an intelligent and witty new B2B direct marketing campaign featuring striking imagery and sophisticated, interactive invitations linked to dedicated microsites for specific VIP events

THE RESULT

Record response and conversion rates with a significantly lower cost per acquisition, greater accuracy and much faster turnaround than their previous agency. The Client was very pleased and recommended us to other LLoyds Bank marketing teams.

Your approach and creativity has been like a breath of fresh air!”