Lufthansa – AirPlus

THE CHALLENGE

We were briefed to successfully launch Lufthansa’s new corporate travel charge card – AirPlus, to challenge American Express in the UK?

JDi’s SOLUTION

Trial is everything! – So we created the ultimate VIP launch event at the top of London’s exclusive Gherkin building with live surreal and 2.5D digital video to capture, convince and convert AirPlus’s key prospects – all in one night.

THE RESULT

AirPlus successfully launched in the UK with 100% sign up – hitting all KPIs on time and on budget.

JDi’s enthusiasm is contagious!