Rare Tea Co.


Rare Tea Company supplies and collaborates with many of the worlds finest chefs and restaurants, including Noma in Copenhagen, Momofuku in New York and Claridge’s in London. They also retail globally from China to Waitrose and online. They needed a promotion to secure distribution in Sainsbury’s.


An imaginative, national on pack and in store promotion helping customers support the UK veterans charity – Help for Heroes.


The Client and Sainsbury’s both loved our promotional ideas, helping them secure vital distribution.

“I was mightily impressed in the way JDi tackled this project with real (and rare) enthusiasm and came up quickly with a top quality simple answer worthy of any outfit I’ve ever worked with in the West End.”