We have learnt that if good advertising arrests your audience’s attention, then great advertising makes them nearly crash their car. And yes, advertising really can be that powerful. Our Marilyn Monroe Advertising Campaign is still hailed as arguably the most successful press advertisement of its time – It ran once in one publication and generated a sales enquiry for £0.5bn – from a company that had publicly stated it would never do business with our client. The same digital advertising campaign ran in the US and generated a response rate 180 times greater than the industry average.