Automated marketing has at long last come of age. The software available is now sophisticated enough to build imaginative permission-based campaigns that are both genuinely creative and useful. Our approach is very different to automated marketing agencies. We believe target audiences are already bombarded too much with the same old messaging. You only have to look at the post GDPR mass unsubscribing to realise that you can’t simply apply the old “it’s a numbers game” argument. Engagement means giving your target audience real added value. We’ve been around long enough to remember the launch of the very first life-time marketing strategies and how effective they were. Now imagine applying those same principles to automated marketing with positive permission-based referrals and cross referral opportunities. We find it works incredibly well but the secret lies in the strategy not the tactical delivery.