The role of blogging and therefore blog marketing has changed dramatically since the early days of the first blogs. Yes it is still important to publish and have your carefully crafted content spread far and wide but now your blog must be so much more. Google wants everything it sees to be more local, more relevant and more useful than ever before! So your blog can no longer be the latest spontaneous brain dump or rant. Well, of course it can be but if instead you structured what you wrote and used it to integrate your core business and marketing strategies, the cumulative impact would be significantly greater.
Blogs and their authors now carry a disproportionate weight among certain target audiences. We believe this can be used to great advantage, whether launching a new product, entering a new market or simply looking to grow your market share.