The Post Office
THE CHALLENGE
The Post Office briefed us to successfully launch their new airline ticketing service in the highly competitive UK market.
JDi’s SOLUTION
We developed the exciting new “Bing Bong” radio, press and poster advertising campaign featuring Martin Clunes and Josie Lawrence. The scripts were specifically written for them, which made them both highly entertaining and extremely memorable. An initially sceptical client was delighted with our work and the success of this important new product launch, particularly in London and the South East.
THE RESULT
Sales increased by 34% to an all time high as a direct result of the campaign with record levels of awareness and recall.
“JDi deliver on brief, on time and on budget. Their work is both creative and highly effective.”
